TY  - JOUR
T1  - What do Female Consumers Think about Sustainable Packaging?
JO  - Journal of Emerging Trends in Marketing and Management
VL  - I
IS  - 1
SP  - 9
EP  - 17
PY  - 2024
DA  - 2024/04/30
PB  - The Bucharest University of Economic Studies Publishing House
PP  - Bucharest, Romania
T2  - 
AU  - SULÉ-ALONSO, María Aránzazu
AU  - BARBETA-MARTÍNEZ, Inés
AU  - FUENTES-FERNÁNDEZ, Rosana
SN  - 2537-5865
DO  - 
UR  - https://www.etimm.ase.ro/RePEc/aes/jetimm/2024/JETIMM_V01_2024_92.pdf
KW  - Sustainability
KW  - food consumption trends
KW  - packaging
KW  - bio-based
KW  - bio-plastic
AB  - This study explores the level of knowledge among Spanish consumers regarding sustainability and their opinions on new sustainable packaging options, such as bio-based materials or bagasse. We conducted an online questionnaire at a national level, followed by multivariate analysis to derive conclusive results. Our findings, based on 254 participants, indicate that only 44% of consumers integrate sustainability into their daily lives. Key characteristics deemed important for sustainable packaging include environmental friendliness (85%), use of clean energy (72.5%), ease of reuse (85.8%), and recyclable materials (80.8%). Factor analysis reveals three categories: manufacturing characteristics, security, and price. Cluster analysis identifies two groups: one concerned with container safety and another seeking achievable sustainability.
ER  -