Contents
Title
Using Marketing Research Methods in Order to Improve Teaching -Case Study Romanian Literature
Author
Raluca Ecaterina Brandabur, Mihaela Moisa Danaila, Crina Ramona Antip, Monica Maria Mihaila
Classification JEL
M30, M31, A2.
Abstract
Designed as a case study, this paper explores the opportunity to use marketing research tools (eg., secondary data collection, experiment, descriptive research) in order to improve teaching methods even in less typical marketing areas, like Romanian language and literature. Three series of studies using marketing research methods applied to elementary school pupils, revealed many opportunities for Romanian language teachers in order to improve their professional skills and, more important, to increase young people interest in reading books.
Keywords
marketing research, teaching Romanian language, case study, teacher performance.
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