Contents
Title
What do Female Consumers Think about Sustainable Packaging?
Author(s)
María Aránzazu SULÉ-ALONSO, Inés BARBETA-MARTÍNEZ, Rosana FUENTES-FERNÁNDEZ
Classification JEL
M30, M31.
Abstract
This study explores the level of knowledge among Spanish consumers regarding sustainability and their opinions on new sustainable packaging options, such as bio-based materials or bagasse. We conducted an online questionnaire at a national level, followed by multivariate analysis to derive conclusive results. Our findings, based on 254 participants, indicate that only 44% of consumers integrate sustainability into their daily lives. Key characteristics deemed important for sustainable packaging include environmental friendliness (85%), use of clean energy (72.5%), ease of reuse (85.8%), and recyclable materials (80.8%). Factor analysis reveals three categories: manufacturing characteristics, security, and price. Cluster analysis identifies two groups: one concerned with container safety and another seeking achievable sustainability.
Keywords
Sustainability, food consumption trends, packaging, bio-based, bio-plastic.
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