Category: JETIMM_2024

Title Middle-Class Customer’s Attribute Impacts on Purchasing Eco-Friendly Products Decision Author(s) Andriati FITRININGRUM, Seika PARAMUDITA Classification JEL M30, M31. Abstract This study aims to determine how much attitude affects middle-class consumers’ purchase intentions and behavior when it comes to eco-friendly goods. Rising customer demand for eco-friendly products is encouraged by …

Title What do Female Consumers Think about Sustainable Packaging? Author(s) María Aránzazu SULÉ-ALONSO, Inés BARBETA-MARTÍNEZ, Rosana FUENTES-FERNÁNDEZ Classification JEL M30, M31. Abstract This study explores the level of knowledge among Spanish consumers regarding sustainability and their opinions on new sustainable packaging options, such as bio-based materials or bagasse. We conducted …