Journal of Emerging Trends in Marketing and Management – Volume I – No. 1, No.2, No.3 & No. 4 – 2024
Title Corporate Social Responsibility in the Age of Artificial Intelligence Author(s) Oana-Cristina MOGOȘ Classification JEL M31, D31, Q56. Abstract The present paper aims to determine the main impact of artificial intelligence (AI) tools and practices on corporate social responsibility (CSR). The center of the interest of the study is how …
Title Exploring Motivational Drivers for Shopping at Physical Fashion Retail Stores: Evidence from South Africa Author(s) Roland GOLDBERG Classification JEL M31, L81, D12. Abstract This study explored the motivational drivers that influence customers’ decisions to frequent physical fashion retail stores in South Africa, so as to be more competitive and …
Title Using CSR to Create the Employer Identity: Case Study of Romanian Companies Author(s) Oana-Cristina MOGOȘ Classification JEL M14, M31, M5. Abstract In the current economic and social landscape, businesses are becoming more and more competitive in terms of talents attraction and employer branding can be considered the source for …
Title Sustainable Fashion Consumer Behavior – a Qualitative Research on the Romanian Market Author(s) Laura Daniela ROȘCA, Iulia CURIC Classification JEL M31. Abstract This qualitative research explored sustainable fashion behavior among consumers in the Romanian market. The importance of clothing sustainability lies in addressing environmental, social, and economic challenges associated …
Title Middle-Class Customer’s Attribute Impacts on Purchasing Eco-Friendly Products Decision Author(s) Andriati FITRININGRUM, Seika PARAMUDITA Classification JEL M30, M31. Abstract This study aims to determine how much attitude affects middle-class consumers’ purchase intentions and behavior when it comes to eco-friendly goods. Rising customer demand for eco-friendly products is encouraged by …
Title What do Female Consumers Think about Sustainable Packaging? Author(s) María Aránzazu SULÉ-ALONSO, Inés BARBETA-MARTÍNEZ, Rosana FUENTES-FERNÁNDEZ Classification JEL M30, M31. Abstract This study explores the level of knowledge among Spanish consumers regarding sustainability and their opinions on new sustainable packaging options, such as bio-based materials or bagasse. We conducted …
