Intuition or Marketing Research Information Usefulness in Business Organizations in the Light of Ordinal Regression Analysis
Title Intuition or Marketing Research Information Usefulness in Business Organizations in the Light of Ordinal Regression Analysis Author Piotr Tarka, Classification JEL M31 Abstract Theorists usually adopt normative or descriptive approach toward managerial decision processes. In the former, it is assumed that managers are able to make optimal choices (Ansoff …