TY - JOUR T1 - Leadership Style - Evidence from Manufacturing Industry in Northeastern Bulgaria JO - Journal of Emerging Trends in Marketing and Management VL - I IS - 1 SP - 192 EP - 201 PY - 2018 DA - 2018/11/30 PB - The Bucharest University of Economic Studies Publishing House PP - Bucharest, Romania T2 - AU - Pencheva, Miglena SN - 2537-5865 DO - UR - http://www.etimm.ase.ro/RePEc/aes/jetimm/2018/ETIMM_V01_2018_75.pdf KW - leadership style KW - manufacturing KW - full-range leadership model KW - organizational culture AB - The purpose of that paper is to explore leadership style in manufacturing entities, located in Northeastern Bulgaria. The investigation grounds in Full range leadership model. Individual level of conceptualization is employed (n=58). More specifically, subject of study is managers’ perception of transactional and transformational leadership style. Quantitative method of research has been adopted, more specifically 5X questionnaire. The survey targets manufacturing companies for a few reasons: the industry type put mark on the leadership style; that kind of studies are lagging behind in Bulgaria; usually the surveys are centered in the capital, nor in the “periphery”. Thus, the survey outcomes would provide ground for better understanding of applied leadership style, either in the sector, or in the country. Moreover, the companies in hand are flagman in light industry, thus, survey outcomes could provide starting point for benchmarking. Statistical analysis are employed in order to reveal tendencies. Some implication with organizational culture are outlined and discussed, since both concepts are in close relationship. ER -